Episode 27: Khoi Vinh on Being a Professional Creative.
Here are three suggestions that will help you build a reputation of credibility in a world where every buyer must beware: Dont stretch the zoo tycoon patch 10.12 truth: If thats what you need to do to close the sale, dont close the sale.
This is the bitter pill some business owners and PR professionals who are trying to share good news about their company or products need to take.We start from the beginning finding and qualifying prospective clients, drafting proposals for new clients, preparing for negotiating the specifics, and closing the deal with confidence.Ilise Benun is the co-founder of m, providing guidance, practical strategies, and inspiring ideas for creative professionals.He also held top branding positions with a major petroleum and transportation company.I remember as a kid begging my parents for a pair of PF Flyers because they would help me run faster and jump higher.This is a tough one for salespeople who have"s to meet and rely on commissions to make a living, but if you have to lie to close the deal, it eventually comes back to bite you.Ive since come to appreciate that there are those who deliver sales pitches, write press releases, and make new product releases that must share some of the same genealogy.Put your money where your mouth is: If you dont stand behind your claims 100 percent, dont make the claims.Ive come to appreciate that the truth about products or services is often the most compelling story.Episode 29: Douglas Davis on Speaking the Language of Business.Its understandable that a small business owner or marketing professional would want to share the story of his or her business in the most flattering manner possible.HOW Design Live is more than a professional conference.Those who are interested in your announcement are not interested in misleading claims or bogus statistics.Bill Haig has worked in branding for more than forty years, and is considered the authority in the application of source credibility principles to the design of company logos.
Episode 25: The Accidental Creative Entrepreneur, episode 21: Rigsby Hull on the Evolution of Design in Business.
After all, everyone wants to put their best foot forward whenever they can.
To the greatest showman on earth (Photo credit: mhester).Vimeom/60034785/vimeo, ilise also has a plethora of great business ebooks and tools, which you can find here.Episode 31: Matt Morasky on Visual Thinking.Episode 28: IBMs Doug Powell on the Future of Design.To most of the people who might read your press announcement, your news isnt really newseven if you spin.This article was written.Related Posts: Episode 32: Scott Boylston on How to Use Design for a Purpose.Episode 17: Ed Roberts on What In-House Design Managers Need to Know.Sometimes you need to take the bitter pill: If you need to artificially inflate claims to make them interesting or newsworthy, they are likely neither interesting nor newsworthy.Barnum supposedly once said, Theres a sucker born every minute.He now works with small and medium size companies on a consulting basis.
I cant remember when I learned the phrase caveat emptor (Latin for Let the buyer beware but I was old enough to have a little money in my pocket and too young to know that there were more people who agreed with.
Barnum than I wanted to admit.